logo fortis

Logo Philosophy

The Meaning of the Fortis Solution Logo

Combination of the Letters F and S

  • The logo is a combination of the letters F (Fortis) and S (Solution), fused into one dynamic shape.
  • This philosophy illustrates that strength (Fortis) and solution (Solution) are inseparable, mutually supportive, and the core of the company’s identity.

Italic Letter F (Forward Slant)

  • The forward slant symbolizes future-oriented, progressive, and relentless movement towards progress.
  • This emphasizes the company’s vision to continuously innovate and become a leading IT solutions provider in Indonesia.

Sturdy and Dynamic Shape

  • The bold and angular structure demonstrates strength, reliability, and a solid foundation.
  • The flowing diagonal lines convey a sense of dynamism, connectivity, and efficiency.

Red-Orange Gradient (Top)

  • Symbolizes innovation, energy, courage, and a spirit of positive change.
  • Demonstrates the company’s commitment to consistently providing creative solutions that are relevant to current developments.

Blue Gradient (Bottom)

  • Depicts professionalism, integrity, and trustworthiness.
  • Symbolizes service reliability, technological stability, and a commitment to building customer trust.

Bold Black Typography

  • The word “FORTIS” in bold emphasizes strength and credibility, while “SOLUTION” in light font represents flexibility, openness, and adaptability to customer needs.